about the soaring spirit icon

The icon for The Coulter Companies and its business units -- Coulter Nonprofit Management, Coulter Events, and Coulter Strategy & Innovation -- was conceived in 2002 when we updated our Vision Statement and Founding Principles to reflect our mission, values, and place in the market. The intention was to develop an image that embodies the essence of who we are and what we represent as an enterprise -- an icon that reflects our philosophy of People… Possibilities… Performance.

Resulting from this introspective process was more than just a brand. What emerged was an articulation of beliefs and attitudes that make The Coulter Companies truly distinct.

We call the icon the Soaring Spirit, a modernist image of energetic upward and forward progress, graphically capturing our belief that individual and organizational potential is limitless.

“Human beings can only grow because each of their 100 trillion cells holds the capacity to execute the entire life cycle. Likewise, an organization can only grow when every individual carries its vision, and proactively puts into place the means to implement that vision.”

– Chris Meyer, Director,
the Cap Gemini Center for Business Innovation

September 7, 2010
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July 15, 2010
Summer Reading … Of Big Shorts, Great Bridges and Mockingbirds
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