By: Andy Schwarz

Today was the rebranding day for Coulter client PMBA!  Up until this morning, the organization was named the Public Broadcasting Management Association (PBMA), but today we relaunched it as the Public Management Business Association.  The refocused mission of this transformed trade association is to enhance the efficiency, effectiveness and economics of public media.  That means we are now “all business” about the business of public media, and that even includes our new PMBA acronym.

What did the rebrand include?  A new name, refocused mission, new logo, new visual identity, new website (www.pmbaonline.org), new member services (including real-time discussion threads), the association’s first social media pages (Facebook, Twitter, and LinkedIn), and a new newsletter.

How did we get the word out?  PMBA member stations took part in a “Launch Event” webinar hosted by PMBA Board Chair Tom Livingston and PBMA Executive Director (and Coulter CEO) Tom Gibson.  Immediately following the launch event, an announcement was e-mailed to the membership and a press release went out to the industry.  Once we get some buzz, we’ll go out to non-member stations with a special Trial Membership offer next week.

Now on to conference planning for the 2012 PMBA Annual Conference May 29 – June 1 in Las Vegas!

Goodbye PBMA!

Hello PMBA!

Coulter CEO Tom Gibson and Michelle Delarosa conducted the New PMBA Launch Event webinar in Gibson’s office this afternoon.  This webinar was the first time most member stations saw the new PMBA, and the launch event generated a lot of excitement and enthusiasm for PBMA’s new brand.